Pandemic Wedding Advice Featured on CR Fashion Book

768 562 Sacks Productions

With summer comes wedding season, and even with the coronavirus posing obstacles to couples tying the knot, that doesn’t mean the big day is totally doomed. From virtual ceremonies to postponed receptions, couples are rethinking what their dream nuptials look like, and the wedding industry is adapting to the changes.

We spoke with CR to talk about how the pandemic has effected the wedding industry and how couples can celebrate from afar. Click HERE to see the full feature and some tips on what we’re doing below:

  1. Normally we would be presenting ideas to couples in-person, showing them invitation options, floral arrangements, and every other detail. We’re keeping the excitement alive by making the virtual process as tactile as possible.
  2. Most of our clients have chosen to postpone their weddings or opt for an intimate ceremony now and a larger reception next year.
  3. To create that same feeling of community and proximity from afar, we envision coordinating at-home experiences for our newlyweds and loved ones, whether that means sending individual wedding cakes to each guest or having the band record the couples’ first dance song so that everyone can join.
  4. From venues to florists to food and beverage allowing couples to re-book at a future date, we have seen all the moving parts of a wedding unite to ensure that brides and grooms still get their special day.

While the event planning industry and the services tied to it have certainly taken a hit during these uncertain times, we remain optimistic and genuinely enthused about the possibilities that have arisen out of the problem-solving. The ideas are unlimited now. We’re all reflecting on what’s important for us and we’re not running a marathon.

As a new normal descends on various parts of day-to-day life, from wearing a mask in public to working from home, perhaps weddings will also see a shift in the status quo. We believe weddings will feel even more connected to the bride and groom going forward. The beauty of the wedding is not about the grandeur–it’s about what the bride and groom truly want to have as a celebration.